top of page
Ross Shain
Rhinebeck, New York

An award-winning product owner with entrepreneurial instincts for strategy and business development. Hands-on expertise in designing and marketing commercial software products for the film and television industry.  A recognized leader in the area of visual effects, Ross has been honored with Academy and Emmy awards for Mocha and Mocha VR -- software that has been used on the world's most famous films and television shows in the last decade. 

Over the years, Ross has also used his video post-production, visual effects, and design expertise on numerous creative projects, contributing to independent documentary films, commercials, and music videos.  

  • Strategy & Leadership

  • Product Design & Management

  • Branding & Creative Direction

  • Fullstack Marketing & Execution

  • Business Development & Technology Alliances

  • Video Post-Production & Visual Effects Expertise


Boris FX
2017 - 2023

Chief Product Officer / Business Development / M&A Consultant
Boris FX is a software company developing software and plugins for the Media & Entertainment industry.

Led product management, design, and marketing for a suite of software products. As a member of the executive team, I've contributed to three successful mergers & acquisitions, building the Boris FX suite of products into a highly profitable business with 30% year-over-year growth. I am now working with Boris as an advisor/consultant. 

  • Product design and product management. 

  • Technology partnerships, business development, and customer success. 

  • Fullstack marketing direction: branding, communications, e-commerce, education, and affiliate programs. 

  • Hands-on creative direction and product evangelism at tradeshows and industry events. 

Imagineer Systems
2007 - 2017

Chief Marketing Officer

Led UK-based start-up software company to international exposure through technology innovation and strategic license relationship with Adobe. Imagineer Systems was acquired by Boris FX in January 2015. 

  • Product design, UI/UX, and management.

  • Marketing, communications, e-commerce, CRM management.

Northern Lights 
& Mr. Wonderful

2003 - 2007

Creative Director / Visual Effects & Graphics

Northern Lights is a well-known creative agency and post-production studio in New York City. While at NLP, I co-founded Mr. Wonderful, a sister company focusing on branding and motion graphics.

  • Visual effects, compositing, art direction, motion graphics, and color grading for television commercials, indie films, network promos, show opens, and music videos.

Avid Technology
1995 - 1999
2001 - 2003

Sr. Product Specialist

Avid was an early innovator of digital, non-linear video editing. I was a principal product specialist and traveled around the world training editors and effects artists at television stations and film studios. 

  • Product evangelism, training, and program development.

  • Media Composer, Media Illusion, SoftImage|DS


Bard College / Bachelor of Arts with honors. Film Studies
1991, Annandale on Hudson, New York


  • Academy Award 2013  - Scientific and Engineering

  • Emmy Award 2019  - Technical Achievement

  • Lumiere Award 2018 -  Advanced Imaging Society

  • Visual Effects Society - NY Chapter Board of Directors

  • Television Academy - Science & Tech Member

  • Post New York Alliance (PNYA) - Member

bottom of page